Last year, a couple of new recruiting strategies were introduced, and this year we have seen being adopted and implemented. Most of these modern approaches of hiring are going to shape how people are hired in 2019.
Earlier in the year, tech company Google announced that they were making a move to mobile-first indexing. SEO may not have been a priority to most recruiters before, but this update is certainly worth considering.
Google will usually make changes for two reasons:
- To adjust user habits
- To improve the search experience
Today, a lot more people are conducting job searches on their mobile devices. But that does not mean that the industry is playing along. While mobile platforms have been on the scene for some time now, most recruiters have not yet adopted this change.
A recent study found that 45 per cent of job seekers use mobile to job-hunt at least once daily. And 89 per cent of these people use mobile platforms to search for a job. Today, 16 per cent of all applications are submitted via a mobile device. To be effective, it is vital that you adopt a recruiting strategy that candidates can interact with on mobile devices.
Say Bye-Bye to Paper Resumés
Speaking of resume submissions, the future is suggesting the end of paper resumes. Organisations are starting to place more significance on soft skills. Unlike paper documents, video submissions and social media profile can accurately demonstrate first impressions.
For companies looking to hire, that means keeping up with the trends and having the capacity to accommodate the latest technologies. This is especially true for digital marketing jobs.
For job seekers, that means developing a unique, fully-integrated personal brand through digital portfolios, social media profiles, or a personal website (if it is appropriate for the vacant position).
Develop a Striking Online Profile
If businesses want to appeal to top talent, it is vital that they portray an attractive environment. Social media can be used to demonstrate a company’s corporate culture. Research suggests that 79 per cent of potential candidates will review a company’s social profile while performing a job search.
It is important that companies accurately portray the reality of working in the company across different social media platforms — about 60 per cent of companies considered strengthening employer brand a priority. Your social media, online reviews, and website should provide accurate depictions of your company culture.
Consider Offering a Flexible Working Environment
The Gig Economy has made a considerable impact on the jobs market in several ways. Not only are more people taking up freelance positions, but the trend is also changing their expectations.
According to research conducted recently, 65 per cent of employees today would take up contract work if offered the opportunity. This is thanks to the numerous perceived benefits such roles have to offer like working from home. A survey conducted in 2016 showed that an ability to work remotely had an impact on the decision 68% of candidates made.
Watch Virtual Reality Very Closely
There isn’t a shortage of video interviewing software. As we mentioned earlier, video provides a rather useful when it comes to demonstrating more accurate first impressions.
It does not seem like video interviews are going away any time soon. Furthermore, augmented reality and virtual reality platforms are now being engaged for more interactive hiring needs. Instead of just answering the usual or standard questions, virtual reality allows employers to see how candidates will respond in a more practical setting.
Nurture Talent Relationship Management
With the job market already quite competitive, TRM or Talent Relationship Management has become increasingly important when recruiting new talent. Sadly, many human resource departments overlook the importance of nurturing the existing relationships within their companies to appeal to new talent.
History shows that 40 per cent of most companies’ best hires are people who come from within. There is a study that found that using Talent Relationship Management resulted in a 4 per cent higher offer acceptance rate. CRM or Candidate Relationship Management should not be overlooked either. Instead, it should be used alongside TRM for better chances of recruiting the best candidates.
If you want to recruit a candidate that perfectly suits an open position, it is vital that you take up modern hiring tactics. Simply posting job vacancies and waiting for resumes to start trickling in may soon not be that effective. Today’s current job market requires that both the candidate and the recruiter take up a more proactive approach.